McDonald’s (MCD) Stock Closed Higher on Plan to Drive Burger Sales

NEW YORK (TheStreet) -- Shares of McDonald's (MCD) finished the day in the green, up by 1.57% to $97.30 at the end of trading on Friday, following reports that the fast food restaurant chain is making some changes to one of its classic hamburger products, the quarter-pounder, in order to help drive sales.

The McDonald's quarter-pounder patty will now weigh 4.25 ounces, as compared to its previous 4 ounces prior to cooking, the burger shrinks to 2.8 ounces after cooking.

The patty will also have a new shape, an internal document from McDonald's viewed by CNBC.com said.

The restaurant company is said to begin selling the altered burgers next month.

The quarter-pounder update "improves the taste, texture and appearance of the burgers," the document said, CNBC.com added. The "patties [will] retain more moisture resulting in a juicier and more flavorful burger," the document noted.

McDonald's is changing one of its signature offerings as it looks to strengthen its core burger platform and increase sales as it faces strong competition from brands such as Sonic (SONC) and Shake Shack (SHAK).

"As (CEO) Steve Easterbrook has shared, we're always innovating around McDonald's food, drinks and restaurant experience based on customers' preferences, and that includes hotter food and reviewing cooking procedures, and we'll share more details soon," McDonalds told CNBC.com.

Separately, TheStreet Ratings team rates MCDONALD'S CORP as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:

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