NEW YORK (TheStreet) -- Shares of Restoration Hardware Holdings Inc. (RH) were rising, higher by 4.33% to $99.84 in early market trading Friday, following an upgrade by analysts at BB&T Capital this morning.

The firm raised its rating on the luxury home-furnishings retailer to "buy" from "hold" with a $120 price target.

BB&T analysts said they believe the potential for the company's new RH Modern product line is encouraging.

Corte Madera, Calif.-based Restoration Hardware is a luxury home furnishings retailer that offers various categories, including furniture, lighting, textiles, bathware, decor, outdoor and garden, tableware and children's furnishings.

The company operates about 67 retail stores and 17 outlet stores in roughly 29 states, located primarily in upscale malls and street locations.

Separately, TheStreet Ratings team rates RESTORATION HARDWARE HLDNGS as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:

"We rate RESTORATION HARDWARE HLDNGS (RH) a HOLD. The primary factors that have impacted our rating are mixed, some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the company's return on equity has been disappointing."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

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