NEW YORK (TheStreet) -- MLB Advanced Media, the technology division of Major League Baseball, is reportedly considering an initial public offering.

Robert Bowman, president of business and media for MLB, has hired Goldman Sachs (GS) and Evercore Partners (EVR) to explore options for going public, according to sources cited by the New York Post.

MLB Advanced Media is a limited partnership of the club owners of Major League Baseball that offers other digital content. The company operates the league's official Web site as well as the 30 club sites.

The move would reportedly not include MLB.com or any other baseball assets. The tech company values the non-baseball division at around $3 billion, according to a source cited by the Post, with the overall entity valued at $10 billion.

According to the Post, MLB Advanced Media has been battling regional sports networks over the rights to stream baseball games in local markets. The company may have to wait until the issue is settled before going public, the newspaper said.

Earlier this year, Major League Baseball signed a multiyear agreement with Dish Network (DISH), allowing Dish subscribers to access MLB.TV streaming sports service.

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