NEW YORK (TheStreet) -- Shares of Facebook (FB) are moving higher by 1.16% to $88.90 on Wednesday as the social network's PIPER technology has developed a way to identify people in photos, an important step in Artificial Intelligence, The Wall Street Journal reports.
Even when people's faces are obscured, the tech giant can identify people with 83% accuracy using a method called PIPER- pose invariant person recognition, the Journal said.
It's the company's work in computer vision, which involves getting software to identify images and recognize language just as well as the human brain can.
Experts said this represents the latest step in an emerging body of work from Facebook, the Journal noted.
"In the future, facial recognition technology could help advertisers, law-enforcement officials and academics mine photos for clues about a person's activities, interests and social circles," experts told the Journal.
Separately, TheStreet Ratings team rates FACEBOOK INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate FACEBOOK INC (FB) a BUY. This is driven by a number of strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins, good cash flow from operations and solid stock price performance. We feel its strengths outweigh the fact that the company has had sub par growth in net income."