NEW YORK (TheStreet) -- Shares of Helen of Troy Ltd (HELE) were up 0.53% to $98.61 in mid-morning trading Wednesday, after Jim Cramer explained why he likes the company on CNBC's Mad Money show Tuesday night.
Still, the company reported two consecutive blowout quarters leading to a more than 50% rally year to date.
"This is a terrific stock. Even though it's already had a huge run, it trades at only 17 times earnings meaning it's still relatively cheaply," Cramer said.
"I would bless buying even at these levels," he added.
Bermuda-based Helen of Troy is a global consumer products company that offers solutions for its customers through a portfolio of brands.
It is a global designer, developer, importer, marketer, and distributor of consumer products with four business segments including housewares, healthcare and home environment, nutritional supplements, and personal care.
Separately, TheStreet Ratings team rates HELEN OF TROY LTD as a Buy with a ratings score of A. TheStreet Ratings Team has this to say about their recommendation:
"We rate HELEN OF TROY LTD (HELE) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, impressive record of earnings per share growth, expanding profit margins and good cash flow from operations. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results."