NEW YORK (TheStreet) -- Following criticism from singer Taylor Swift, Apple (AAPL) has reversed course and will now pay artists for streaming through Apple Music during customers' free three-month trial period.
Amid backlash from indie artists, labels and other musicians, Taylor Swift penned an open letter to the company on her Tumblr page Sunday entitled, "To Apple, Love Taylor."
Of Apple's initial decision not to pay writers, producers or artists during Apple Music's trial period, she wrote, "I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company."
She added, "This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success...These are not the complaints of a spoiled, petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much. We simply do not respect this particular call."
By Sunday night, Apple senior vice president of Internet services and software Eddy Cue tweeted the announcement that Apple Music had changed its policy and would pay artists during the trial.
Cue tweeted, "#AppleMusic will pay artist for streaming, even during customer's free trial period."
He added, "We hear you @taylorswift13 and indie artists. Love, Apple."
Swift had previously announced via Tumblr that she would be withholding her latest album from Apple Music due to the company's policy not to pay artists, songwriters and producers during the trial period. Apple plans to charge about $10 a month for its streaming service, or about $15 a month for a family of up to six.