NEW YORK (TheStreet) -- Shares of the Walt Disney Co. (DIS) are up by 1.24% to $114.03 in mid-morning trading on Monday, as over the weekend "Inside Out" the latest animated film from Disney/Pixar enjoyed a $91.1 million domestic launch. This was the second-highest opening weekend in the studio's history, the Los Angeles Times reports.
In 2010, 'Toy Story 3' earned more with a $110.3 million opening weekend.
"Inside Out" beat expectations of $60 million and may be the first Pixar film not to debut at number one, the Times noted. Universal's (CMCSA) 'Jurassic World' is still dominating the box office.
Disney's strategy when it came to getting exposure for "Inside Out" included showing it at Cannes, the CinemaCon trade show and hosting other screening in order to generate an early buzz, the Times added.
"It all culminated in a mass critical reception that basically told consumers you'd be crazy not to see this movie," Dave Hollis, the head of distribution at Disney told the online publication.
"It helped create urgency for it, becoming a motion picture event, a cultural event," Hollis continued.
"Inside Out" centers on 11-year-old Riley and how the various and colorful emotions in her head help her to cope with a move from the Mid-west to San Francisco.
Separately, TheStreet Ratings team rates DISNEY (WALT) CO as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation:
"We rate DISNEY (WALT) CO (DIS) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, increase in net income, notable return on equity and good cash flow from operations. We feel its strengths outweigh the fact that the company shows low profit margins."