NEW YORK (TheStreet) -- Shares of Facebook (FB) were gaining 1.6% to $83.80 Monday morning following a report that the social network's video advertising platform is gaining ground on Google's (GOOGL) YouTube.
In a new study, Ampere Analysis predicts that Facebook and YouTube could start a new advertising "arms race," according to Reuters. The firm noted that the two platforms have about the same size audiences with Facebook pulling in 1.4 billion monthly active users and YouTube pulling in 1.3 billion.
Ampere noted that advertisers are turning to Facebook's pre-roll advertisements to ensure that consumers actually see their message over using the service for general brand awareness building. YouTube offers pre-roll advertisements as well as options to show ads during and after videos viewed on the service.
In a separate report, media-buying firm ZenithOptimedia said it expects Internet ad spending to surpass TV advertising in 12 key markets and represent 28% of global ad spending by 2017, according to Reuters.
TheStreet Ratings team rates FACEBOOK INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate FACEBOOK INC (FB) a BUY. This is driven by a number of strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins, good cash flow from operations and solid stock price performance. We feel its strengths outweigh the fact that the company has had sub par growth in net income."