NEW YORK (TheStreet) — For some reason, it remains little known that Massage Envy also offers facials.
The nationwide franchise, best known for the massages it's named for, heard customer feedback and made a strategic business move a few years ago to add skincare to its offerings.
Massage Envy's facials are fabulous, professional, relaxing and — here's an important point — affordable, which is not always the case in the spa world. For a $59 to $79 monthly membership (depending on your location), customers get one facial a month for $10. The facial includes a detailed skin analysis, custom treatment plan and, in the best of both worlds, a head and neck massage.
"We try to listen to our customers," says Massage Envy's Sheila Ullery, vice president of retail and merchandising. "We realized we had an opportunity to offer high-quality facials but at a lesser price point."
The move appears to have been a smart one for the company. Ullery says Massage Envy's facials are one of its fastest-growing business segments. To publicize its offerings even further, Massage Envy is offering "Summer Glow Skincare" from July 5 to Aug. 2 in which members and guests get $10 off the company's four Murad Healthy Skin facials.
The expansion is just one headline to emerge from the recent 2015 West Coast International Spa Association gathering in California and in the 12th annual trends report from Spafinder Wellness 365. The report, which identifies the top 10 spa trends of the year, says there's a search among spa goers in a world overwhelmed by technology, for simpler, healthier ways of living. The spa world is happy to tap into the demand, including in these ways: