Twitter May Finally Have a Way to Boost User Growth

NEW YORK (TheStreet) -- Twitter (TWTR) is set to launch a new feature this year called Project Lighting that will bring event-based curated content from across Twitter to make users feel like they are directly experiencing an event, according to a report from BuzzFeed News.

But the new project might also solve a problem that has plagued the company for some time: It could help Twitter finally expand its user base.

The company currently has 302 million monthly active users, but Wall Street analysts have repeatedly bemoaned Twitter's inability to expand its user base. Logged-out users alone account for nearly 500 million monthly visitors on the social networking site, and Twitter has struggled to monetize this base.

Twitter could not be immediately reached for comment for this story.

The event feed created under Project Lighting, which will curate photo and video content from across Twitter, Periscope and Vine, can be accessed not only on the company's mobile app and Web site but also any site across the Web that has embedded the feed, according to BuzzFeed News. So no matter if a user is logged into Twitter or not, he or she can still see the content.

"It's not just logged-in Twitter, it's logged-out, and it's syndicated on other Web sites and mobile apps," Kevin Weil, who runs product at Twitter, told BuzzFeed News. "This reaches all of them. The collections are a core part of our logged-in experience - that's the point of being in the center tab. But you can easily imagine them as logged-out experiences telling about something happening now out in the world."

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