NEW YORK (TheStreet) -- If Bill Simmons ends up at Time Warner's (TWX) HBO, then the tagline "It's not TV. It's HBO" no longer applies.
The new tagline ought to read: "It's HBO and it's game over."
As first reported by The Hollywood Reporter, Simmons is apparently in discussions to head over to New York-based HBO on what THR is calling "a major multipart deal." What that means is anybody's guess, but given Simmons likely compensation (his salary at Walt Disney's (DIS) ESPN was reported to be $5 million annually), HBO will want to give the opinionated and entertaining television personality a high profile .
Perhaps Simmons will work up a television show or two, a mini-series, or his own website -- similar to what he built with Grantland, the online platform owned by ESPN.
Simmons is often credited with bringing the fan's perspective to sports writing, and remaking it for the Internet. Writing from Boston some 20 years ago as the self-proclaimed Sports Guy, Simmons changed the way readers looked at sports writers.
He infused jokes, gifs, YouTube clips into his column, told uproarious stories of trips to Las Vegas, of rubbing elbows with the famous and not-so-famous, and taking jabs at athletes accustomed to being treated like demi-gods. Simmons' writing came across as something anyone could do, but that was part of his charm -- very few can do that well.
Though still unconfirmed at this time, judging by the initial reaction on social media, it's clear getting Simmons would be a huge coup for HBO CEO Richard Plepler. An HBO spokesman couldn't be immediately reached for comment.