NEW YORK (TheStreet) -- All eyes are on eBay (EBAY) as it plans to spin off PayPal in the third quarter and revitalize its core marketplace business. The company has laid out its strategy, emphasizing how it needs to go back to its roots. But there still seem to be a number of questions left to be answered.
One of the main questions revolves around the exact definition of eBay's target audience, both from the buyer side as well as the seller side.
According to eBay's investor presentation on June 8, the company will focus on core buyers who are looking for deals and unique selection, small to medium businesses (SMBs) and consumer sellers.
"SMBs are eBay's 'sweet spot'", eBay CEO-designee Devin Wenig wrote in a blog post in April. To better serve that niche, eBay plans to improve insights, seller tools, and access to data. To better serve consumer sellers, "another key focus," eBay will work to simplify listing flows, provide predictive pricing data, and facilitate "higher touch intermediation with customers."
On the buyer side, Wenig promised to improve product and brand experiences with releases like a new iPad app and Live Auctions.
The problem, though, is there seems to be a bit of confusion in how these plans will play out.
"The messaging coming out of eBay is a little all over the place now," ChannelAdvisor Executive Chairman Scot Wingo said. "At the same time they're talking about individual sellers, they had a large seller summit and they love them too. They kind of love everyone now so it's hard to see who they're focusing on."