NEW YORK (TheStreet) -- Shares of Microsoft (MSFT) are rising 1.56% to $46.19 as the company said that gamers would now be able to use its newest consoles to play older games, and on Xbox's One's lower prices, according to Bloomberg.
Gamers have been asking for the backward compatibility since before Microsoft and Sony (SNE) released new versions of their consoles in 2013, Bloomberg noted.
The first batch of consoles, which will include 100 games, will be available by the end of 2015, and more will be coming next year, according to the company.
"Unlike Sony's streaming service, Microsoft's will allow people to play games they'd purchased for their old consoles without having to pay a second time," Bloomberg reported.
Additionally, Microsoft has decreased Xbox One's price since the product first came out, to $349 from $500, while the Sony's Playstation 4 (PS4), which Microsoft has been competing with, has stayed at its launch price--$399.
Lower prices will give the company an advantage to attract gamers, as "Microsoft is in a stronger position to play the pricing game than Sony is because of their balance sheet and whole business model," said managing director of Arcadia Investment John Taylor, according to CNBC.com.
Separately, TheStreet Ratings team rates MICROSOFT CORP as a Buy with a ratings score of A-. TheStreet Ratings Team has this to say about their recommendation:
"We rate MICROSOFT CORP (MSFT) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, reasonable valuation levels, largely solid financial position with reasonable debt levels by most measures, solid stock price performance and expanding profit margins. We feel its strengths outweigh the fact that the company shows weak operating cash flow."
Highlights from the analysis by TheStreet Ratings Team goes as follows:
- The revenue growth came in higher than the industry average of 5.0%. Since the same quarter one year prior, revenues slightly increased by 6.5%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
- Despite currently having a low debt-to-equity ratio of 0.35, it is higher than that of the industry average, inferring that management of debt levels may need to be evaluated further. Even though the debt-to-equity ratio shows mixed results, the company's quick ratio of 2.65 is very high and demonstrates very strong liquidity.
- Looking at where the stock is today compared to one year ago, we find that it is not only higher, but it has also clearly outperformed the rise in the S&P 500 over the same period, despite the company's weak earnings results. Turning our attention to the future direction of the stock, it goes without saying that even the best stocks can fall in an overall down market. However, in any other environment, this stock still has good upside potential despite the fact that it has already risen in the past year.
- The gross profit margin for MICROSOFT CORP is currently very high, coming in at 74.02%. Regardless of MSFT's high profit margin, it has managed to decrease from the same period last year. Despite the mixed results of the gross profit margin, MSFT's net profit margin of 22.94% compares favorably to the industry average.
- You can view the full analysis from the report here: MSFT Ratings Report