Daiwa is the latest in a string of firms that have reduced their price targets on the China-based online and mobile commerce and cloud computing services company.
Daiwa cited margin pressure from the heavy investment the company has made in its business are its reason for the price target drop.
"We continue to expect Alibaba's investment in content creation, traffic acquisition, and O2O service promotion to weigh on its EBITDA margin. On the other hand, such investment is vital to ensure user engagement and retention, in our view," Daiwa said in an analyst note, Barron's noted.
Shares of Alibaba are lower by 0.70% to $86.60 in early afternoon trading on Friday.