NEW YORK (TheStreet) -- With just one click, 11-year-old Anastasia Conner is able to learn more about people she has never and will never meet in 30 minutes or less than most people would learn in an hour-long conversation. It's not because they're on her television -- it's because Conner, like so many of her peers, is going to YouTube for her entertainment.
In a recent poll, 36.1% of kids between the ages of 8 and 15 said YouTube is their favorite website, more than quadrupling the second-ranked Web site's results. YouTube's parent company Google (GOOG), (GOOGL), which was ranked second among the responses, only received 8.8% of the votes, according to market research firm KidSay.
This number just keeps on growing, especially since young people are leaving behind traditional television and consuming more digital content. Conner admits to spending twice as much time watching videos on YouTube as she does watching television, and for Conner, one of the primary things she likes about YouTube is that she can pick and choose which advertisements she watches, unlike on television.
YouTube and its advertisers are positioned to gain as they tap into as this expanding younger demographic, and as is often reported, YouTube could benefit from an additional revenue boost.
Estimates show YouTube's 2014 revenue ranging anywhere from $4 billion to $6.1 billion and Bank of America Merrill Lynch analyst Post believes YouTube could generate $8.2 billion in revenues in 2015 and as much as $10.4 billion in 2016.
Google has never disclosed the exact amount of revenue the video sharing company generates, saying only that as a result of higher viewership more advertisements are not being clicked through but instead are being watched. "YouTube's contribution to our advertising revenue continues to grow at a strong rate year over year," former CFO Patrick Pichette in the company's first quarter earnings call. "And we're really pleased with how the YouTube business is progressing."