NEW YORK (TheStreet) -- Fiat Chrysler (FCAU) shares are up 0.9% to $15.85 in afternoon trading on Thursday as the company's CEO continues to look for other merger partners as the possibility of being acquired by General Motors (GM) lessens, according to Bloomberg.
CEO Sergio Marchionne is working with an advisory firm to measure interest in the automotive industry for a potential merger, according to Bloomberg.
Sources told the news service that Marchionne has not given up on convincing GM to negotiate a merger, but that the company is exploring all of its options to make sure a deal is completed.
Last month reports surfaced that Marchionne sent an email to GM CEO Mary Barra as well as other executives on the company's board expressing interest in a possible merger. The company however was not interested in a partnership with the London-based automaker.