NEW YORK (TheStreet) -- Shares of Twitter (TWTR) are climbing 0.11% to $35.88 as the online social networking service plans to double its staff in Singapore, as it seeks to attract new users and advertisers in Asian countries, The Wall Street Journal reports.
In the next two years, more than 100 new hires will join the company's staff in Singapore's office, which currently has about 80 employees. It has now become the company's Asia-Pacific headquarters, Twitter's VP for Asia Pacific Shailesh Rao said.
The company, which gets most of its revenue from advertising, is looking to international markets to attract new users and advertising dollars, analysts told the Journal. To do so, it's eyeing fast-growing countries like India and Indonesia.
However, one of the main challenges in boosting advertising sales in Asia is showing advertisers and agencies why they should buy ads on the platform, Rao said.
Separately, TheStreet Ratings team rates TWITTER INC as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:
"We rate TWITTER INC (TWTR) a SELL. This is driven by some concerns, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. Among the areas we feel are negative, one of the most important has been unimpressive growth in net income over time."
Highlights from the analysis by TheStreet Ratings Team goes as follows: