NEW YORK (TheStreet) -- Shares of Harley-Davidson Inc (HOG) were sliding, down 1.3% to $53.98 in early market trading Thursday, after analysts at Wedbush lowered its rating on the motorcycle maker earlier this morning.
Analysts at the firm downgraded Harley-Davidson to "neutral" from "outperform" with a lower price target of $57 from $74, citing the motorcycle company's "underwhelming" acceleration in demand.
The firm noted that its checks indicated only a 1% growth for the quarter.
Wedbush also cut its 2015 retail growth forecast to 2%, down from its prior 4% growth estimate, and below the consensus estimate of a 3% growth.
Milwaukee, Wis.-based Harley-Davidson is a motorcycle manufacturer that produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise.
It is the parent company for the groups of companies doing business as Harley-Davidson Motor Company and Harley-Davidson Financial Services.
Separately, TheStreet Ratings team rates HARLEY-DAVIDSON INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate HARLEY-DAVIDSON INC (HOG) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its notable return on equity, expanding profit margins, growth in earnings per share, increase in net income and attractive valuation levels. We feel its strengths outweigh the fact that the company has had lackluster performance in the stock itself."