NEW YORK (TheStreet) -- With just under a month to go before this year's NBA Draft, there's still a lot of uncertainty surrounding where the top players will go when teams begin making their selections. One thing is absolutely certain: The next wave of NBA talents will be able to cash in on their immense skills even before they take the hardwood for the very first time as a pro. That's at least according to information gathered by Thuzio, whose Thuzio 360 platform provides a comprehensive overview of a player's commercial profile.
When the No. 1 overall pick is announced to kick off the proceedings on June 25, there's a good chance it will be Jahlil Okafor from Duke. Until that announcement is officially made by NBA commissioner Adam Silver, Okafor, along with every other rookie from this year's draft class, has the opportunity to start making considerable money.
For instance, according to Thuzio, Okafor commands an estimated appearance fee of $25,000, which is valuable information for brand managers looking to align Okafor with their companies. In addition, Okafor also has the potential to earn a large sum simply from a social media plug. An Instagram post will cost $10,000 for those wanting him to create a post on his own personal account.
Considering he has over 214,000 followers on that platform, that might not be such bad value. He also has a Twitter account, and for him to send out a tweet on behalf of a company or organization, it will run approximately $5,000. Thuzio has data points for over 20,000 athletes and sports personalities, including many prospects in this year's draft class. The company also helps arrange such bookings.