For Some NBA Draft Prospects, It's $5,000 a Tweet

NEW YORK (TheStreet) -- With just under a month to go before this year's NBA Draft, there's still a lot of uncertainty surrounding where the top players will go when teams begin making their selections. One thing is absolutely certain: The next wave of NBA talents will be able to cash in on their immense skills even before they take the hardwood for the very first time as a pro. That's at least according to information gathered by Thuzio, whose Thuzio 360 platform provides a comprehensive overview of a player's commercial profile.

When the No. 1 overall pick is announced to kick off the proceedings on June 25, there's a good chance it will be Jahlil Okafor from Duke. Until that announcement is officially made by NBA commissioner Adam Silver, Okafor, along with every other rookie from this year's draft class, has the opportunity to start making considerable money.

For instance, according to Thuzio, Okafor commands an estimated appearance fee of $25,000, which is valuable information for brand managers looking to align Okafor with their companies. In addition, Okafor also has the potential to earn a large sum simply from a social media plug. An Instagram post will cost $10,000 for those wanting him to create a post on his own personal account.

Considering he has over 214,000 followers on that platform, that might not be such bad value. He also has a Twitter account, and for him to send out a tweet on behalf of a company or organization, it will run approximately $5,000. Thuzio has data points for over 20,000 athletes and sports personalities, including many prospects in this year's draft class. The company also helps arrange such bookings.

Justise Winslow is another top prospect entering June's NBA Draft, also from Duke. While it's anticipated he'll be taken in the top-five much like his former college teammate Okafor, Winslow is drawing a bit lower pricing for appearances and endorsements. His estimated appearance fee is a relatively cheaper $10,000. Furthermore, his social media plugs are very comparable to that of Okafor, as a post on his Instagram is being valued at $6,500, whereas a tweet will cost $2,000.

Lower-profile international prospects about to embark on their NBA careers have lower retail prices by a notable margin. Kristaps Porzingis, for example, is one of the top international players in this year's draft, and features an appearance fee of just $6,500. Mario Hezonja is also amongst that class of new players arriving to the states and carries a slightly higher appearance fee of $7,500.

Additionally, other highly-ranked prospects, though not as coveted as Okafor, Winslow, or Willie Cauley-Stein ($12,500 appearance fee), including the likes of Trey Lyles, Stanley Johnson, and Myles Turner are commanding appearance values of $6,500, with social media posts ranging between $1,000 and $4,000 across all platforms. 

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.

More from Opinion

Attention 60 Minutes: Google Isn't the Only Big-Tech Monopoly

Attention 60 Minutes: Google Isn't the Only Big-Tech Monopoly

Apple Buys Tesla? Amazon Buys Sears? 3 Dream Mergers That Just Make Sense

Apple Buys Tesla? Amazon Buys Sears? 3 Dream Mergers That Just Make Sense

Amazon's Assault on Grocery Stores Will Have a Profound Impact on Many

Amazon's Assault on Grocery Stores Will Have a Profound Impact on Many

It's Dumb to Think There Aren't Already Monopolies in Big Tech

It's Dumb to Think There Aren't Already Monopolies in Big Tech

Google's EU Battles Are Hardly a Reason to Panic

Google's EU Battles Are Hardly a Reason to Panic