NEW YORK (TheStreet) -- From dinosaurs to male strippers, this summer's blockbusters are getting loads of traction on Twitter. Whether social interaction over digital platforms will translate into outsized box-office sales remains unclear, but for the films' marketers it's a sign that they're doing their job.
Indeed, social media has become an essential part of any movie's marketing campaign, and some do it better than others. Getting the "conversation" going on Twitter and Facebook is a cost-effective way of creating and sustaining interest into a major new release. It's also a way for movie makers to counteract an increase in movie piracy, according to Hootsuite, a social media management site.
"Social media and its powers of viral marketing have ensured that the film industry stays afloat," a Hootsuite blog post said. "Not only does it generate massive buzz, but it connects fans directly with the film, producers, actors and other fans, while minimizing distribution and marketing costs in the process."
These five blockbusters from 21st Century Fox (FOXA), Disney (DIS), Time Warner Inc.'s (TWX) Warner Brothers, and Comcast's (CMCSA) NBC/Universal are among the most talked about on Twitter, Facebook and elsewhere: