Apple's (AAPL) developer conference had it all and then some.
In a news-packed keynote address at its annual Worldwide Developers Conference, Apple took the wraps off of a bunch of new software and services. There was the unveiling of Apple's new mobile operating system, iOS 9, OS X El Capitan (which makes me chuckle whenever I hear it), watchOS 2 to Apple Music, there was something for everyone at the event.
Yet the biggest announcement from Apple that will likely have an impact on Google (GOOGL) , Yahoo! (YHOO) and potentially even Facebook (FB) isn't a new music service, it's something that's been around for almost four years -- Siri."Siri, Spotlight and other aspects of Apple's operating systems and services are getting smarter, and better at understanding natural language queries," said Jackdaw Research chief analyst Jan Dawson. "Though Google is arguably the leader in machine learning and artificial intelligence, Apple is showing that it's perfectly capable of innovating in these areas, too. But it's doing it in a way that's in keeping with its privacy stance, by keeping personal information on devices and not sharing it with third parties."
What all of this means is Siri is getting smarter and will continue to evolve, thanks to the proactive feature Apple announced. You can ask Siri things like "pull up my karaoke pictures" and it will know to pull up those specific photos.