NEW YORK (Real Money) -- Yes, it is true, I did tell Victor Espinoza, the winning jockey on American Pharoah, the Triple Crown winner, that he should own, not trade, Apple (AAPL). I whispered it in his ear a race before the Belmont stakes that he won going away.
This is the same mantra I have passed on to both the Phillie Phanatic, the costumed mascot of the Phillies, as well as my hero Chase Utley, the struggling Phillies second baseman, before I threw out the first pitch at Citizens Bank stadium not that long ago.
You see a pattern?
Yes, it is a totally superfluous judgment and a conversation opener, especially on an ugly day for Apple like Monday. But I have a point and that's the need to get people to stop trading certain stocks and just own them. That means owning them as long as the fundamentals -- not the stock, like Monday -- but the fundamentals continue to do well.
My iPhone 6 happened to be front and center on Saturday as the wife and I went to Belmont for the stakes. Because before we got out of Brooklyn to get to the expressway, I desperately went from newsstand to newsstand looking for a copy of the Daily Racing Form. I could not imagine going to the track without studying the horses and the races. That's like buying stocks without doing the homework.
In the end, an exasperated Lisa said to me, "Why don't you check the Apple app store and download the darned thing?" Fifteen minutes later I was checking all of the horses and decided that I was going to play the exacta, American Pharoah-Frosted. If I didn't have my iPhone I would have been out of luck. Instead I made a ton more money than you make going to the movies.
Today's an important day for Apple as it is the World Wide Developers Conference where we get some indications about what the writers from all of the cottage industries spawned by Apple have up their sleeves.
Apple is both a vessel and an ecosystem. It's a vessel for smart people to write programs for, it's an ecosystem because I can link my Apple apps with my new phone. I loved that I was able to see my pictures that I had taken with winning jockey Espinoza right on my phone this morning. I still can't get over how I can respond to queries on my watch without whipping out my phone in a ton of venues where I would be hailed as a rude individual.
I think of the developers conference as a flea market mall where smart people come together to write different programs to make these devices worth even more than they are now.
I have said over and over again that I like the watch, not just because it fulfills certain of my needs -- the inability to have my phone next to me at all times, especially when I am on air -- but because I am intrigued by new programs that are and will be written for it. I want to know what else can be monitored by it. The developers conference is about that. I am always fascinated by what people are working on, marveling at all that can be done with these devices.
Getting developers excited for the platform is key and that's the essence of what this conference is about.
I know the focus right now is on Apple and music. I am not as enthused by that. I don't care at all. That's a flea market stand I am walking right by. I do know that I would like to see more software that makes the Apple payment system more accessible for small businesses like my Brooklyn restaurant. We are too small now to fit into the Apple pay scheme.
Mostly, though, I want to marvel about what people come up with and then discover from my kids what they mean and why I need them.
That's why I break the ice with people I don't know about owning Apple stock. It's a way to say that there's something bigger going on here. And that as long as this outfit keeps getting developers excited, it will keep getting me excited about the devices they write for. That means own, not trade, the biggest company on earth, something that this conference verifies in all of its glory.
Editor's Note: This article was originally published at 2:22 p.m. EDT on Real Money Pro on June 8.