NEW YORK (TheStreet) -- Verizon Communications (VZ - Get Report) dropped after reports emerged that Dish Network (DISH - Get Report) is in advanced talks to acquire T-Mobile U.S. (TMUS - Get Report) . Comcast (CMCSA - Get Report) edged lower after it reached a deal to acquire an advertising technology company Visible World.
Verizon fell 1.8% to close at $47.25.
The telecom carrier took a hit after reports emerged that rival T-Mobile U.S. is in advanced talks to be acquired by Dish Network.
Citigroup analyst Michael Rollins, according to a NEW YORK (TheStreet) --" target="_blank"> report in the Wall Street Journal, said Verizon stands the most to lose in such a merger. Rollins, in a report noted in the Journal, said, "A merger could quickly catapult Dish into the wireless arena and strengthen T-Mobile's distribution, product bundling capabilities, and network capacity."
Dish has a sizable treasure trove of specturm, or airwave, licenses. And although it hasn't put those airwaves to use for a wireless service, T-Mobile certainly can and it would allow it to jump over Verizon and AT&T T in terms of spectrum availability to the No. 2 spot.
Comcast slipped 0.45% to end the day at $58.69.
The cable company fell even though it agreed to buy Visible World, a tech-advertising firm. Visible World gleans data on users' zip codes from cable set-top boxes and other sources, then delivers targeted advertisements to certain audiences and households, according to a report in the Wall Street Journal.
Comcast is currently an investor in Visible World, according to a MarketWatch report. Terms of the acquisition were not disclosed. The report also noted that should the buyout go through, Comcast would gain a larger position in the area of TV advertising that is driven by data information.