NEW YORK ( TheStreet) -- As Apple (AAPL) declares its intention to remake the music industry, it's also renewing a longstanding and sometimes bitter rivalry with Google (GOOG) (GOOGL).
The new Apple Music app, which blared into being on Monday at the company's closely-watched Worldwide Developer Conference in San Francisco, will allow users to stream and sync music across all of their devices.
The announcement comes just days after Google last week unveiled details about its new musician-focused service called YouTube for Artists, which aims to help artists access data that would help them to earn money without a music label or streaming music services acting as middle men.
The Apple-Google rivalry is clear to nearly anyone who has purchased a smartphone. The brands stand as opposite images: Apple's closed source iOS versus Google's open source Android operating system.
The competition, of course, hasn't always been so friendly. In 2012, the U.S. Federal Trade Commission fined Google nearly $22.5 million for allegedly skirting privacy settings on Apple's Safari browser. Steve Jobs famously declared "thermonuclear war" on Google in a remark quoted by Walter Isaacson in his 2011 biography of the legendary Apple CEO.
The two tech powerhouse technology companies are poised to offer music services that are unlikely to compete directly, though there is certain to be overlap. Google's YouTube for Artists would let artists track how many plays each of their songs receive, and where those plays are clustered on the globe. The service also expected to give artists "marketing advances," according to a report in the New York Post, citing unnamed sources.
Apple, meanwhile, is readying a $10 per month on-demand music streaming platform that would give users access to just about any song or album they choose. The service debuts on June 30 with a 3-month free membership. After that, Apple Music will be a $10-a-month service for individuals and a $15-a-month charge for families of up to six people.
"It will change the way you experience music forever," said Apple CEO Tim Cook at Monday's Worldwide Developer Conference.
Both companies will be competing in different ways with Pandora (P), the Internet-radio services that reported 79.2 million active listeners as of March 30, and Spotify, the Swedish-owned streaming service with more than 60 million worldwide users.
Apple Music will allow users to buy or stream all of the content previously in iTunes. It will also include an around -the-clock radio station called Beats One, curated suggestions for listeners and a feature called Connect that allows artists to upload their own songs, videos and photos.
Google, meanwhile, is pitching YouTube for Artists as a more musician-centric alternative to the competition.