NEW YORK (TheStreet) -- Shares of Under Armour (UA) are up 45% in the past 12 months but "shortsighted" investors are likely growing tired of the stock's mundane performance since April, TheStreet's Jim Cramer said Friday.
However, shares are currently up nearly 4% to $81, Cramer, the portfolio manager of the Action Alerts PLUS portfolio, said on CNBC's "Mad Dash" segment.
The company's decision to sponsor Stephen Curry is paying off. The young point guard won this year's Most Valuable Player award in the National Basketball Association. Curry, who is leading the Golden State Warriors in the NBA Finals, could wind up being a huge endorsement for Under Armour, Cramer explained.
He also pointed out that analysts at DA Davidson upgraded the stock to a buy, while maintaining their $91 price target. According to analysts, investors shouldn't be worried and should expect Under Armour's strong revenue growth to continue.
Kevin Plank has done an incredible job thus far and will likely be able to find strong growth in China, Cramer added. The company still has plenty of big opportunities, he concluded.