NEW YORK (TheStreet) -- Got a craving for a donut? Today is your lucky day -- it's National Doughnut Day, and Dunkin'' Donuts (DNKN), among others, is offering free donuts to those with a sweet tooth. 

With everyone counting calories and studying ingredients, hearty sales of donuts is somewhat surprising. "People still want an indulgent treat," said Dunkin' Donuts CEO Nigel Travis in an interview.

Dunkin'' Donuts, which also operates ice cream brand Baskin Robbins, continues to pad its sales via premium priced donuts. Last fall, the company launched its croissant donuts for a limited-time. Their widespread popularity led Dunkin' Donuts to make them permanent additions to the menu recently. Dunkin' introduced cheesecake squares a couple months ago, which are square shaped donuts filled with flavors. These premiums donuts, according to Dunkin' Donuts, are providing growth.

Dunkin' Donut's first-quarter same-restaurant sales rose 2.7% in the first quarter, improving from a 1.2% rise a year earlier. For 2015, Dunkin' Donuts sees its solid first quarter sales growth continuing. Dunkin' Donuts expects U.S. comparable store sales growth of 1% to 3% for its namesake division.

In addition to premium donuts, Dunkin' Donuts is enjoying strength in flatbread sandwiches and new dark roast coffee. At Baskin Robbins, U.S. comparable-store sales are also seen growing by 1% to 3%. Adjusted earnings per share are forecasted in a range of $1.87 to $1.91, which the company raised on April 23 from $1.83 to $1.87 a share.


TheStreet Ratings team rates DUNKIN' BRANDS GROUP INC as a Buy with a ratings score of B-. TheStreet Ratings Team has this to say about their recommendation:

"We rate DUNKIN' BRANDS GROUP INC (DNKN) a BUY. This is driven by a number of strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins, solid stock price performance, impressive record of earnings per share growth and increase in net income. We feel its strengths outweigh the fact that the company shows weak operating cash flow."

You can view the full analysis from the report here: DNKN Ratings Report

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.

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