NEW YORK (TheStreet) -- Vodafone (VOD) shares are falling 1.65% to $37.62 in afternoon trading on Thursday on reports that the Vodafone, Liberty Global (LBTYA) deal could fall short, The Wall Street Journal reports.
Similarly, shares of Liberty Global are declining, down 2.33% to $54.52.
Two weeks ago, John Malone, chairman of Liberty Global, said that the mobile communications company would be a "great fit" with Vodafone, the second largest mobile carrier in the world, Bloomberg reported.
If the two merged, the strategic case would be strong. "European fixed-mobile convergence has left Vodafone in need of cable assets and Liberty short of wireless at a time when more customers are migrating to mobile for content," the Journal noted.
However, the deal could fall short, as the publication highlights that both companies are too big for the other to swallow whole. While Vodafone is valued at $137 billion, Liberty is valued at $90 billion.VOD data by YCharts