Tech Firms Should Drop 'Brogrammer' Culture, Welcome Women in

NEW YORK (TheStreet) -- How twentieth century: every example in the sad, decades-long timeline of bad "brogrammer" behavior, flagrant male sexism and sexist advertising in the technology world.

Everyone has heard the numbers: Less than 25% of the workforce in Silicon Valley is female; at Google (GOOG) and Facebook (FB), the numbers are 17% and 15%, respectively. We have a lot of work to do on this front at my firm,, as well. The percentage of computer science graduates at universities in the U.S. who are female has dropped to 14% in 2013 from 36% in 1984. Why?

Women considering their career prospects may be hearing the stories. It wouldn't be hard. They could read about the sexual harassment allegations from a former Tinder (IACI) executive, the departure of Julie Ann Horvath from Github because of alleged harassment, discrimination, and intimidation, and the recent and unsuccessful sex discrimination suit by Ellen Pao against venture-capital firm Kleiner Perkins, knowing all of these allegations did not come out of a gender-neutral nowhere.

No, they come from a culture that produced, not long ago, a job ad, for a Finnish tech company, Sportacam, that listed as an employee benefit: "making it rain on them hoes." The ad, which has since been taken down, can be viewed here.

And who can forget the hackathon presentations of a "Titstare" app and a fake male masturbation app called Circle Shake at TechCrunch Disrupt in late 2013?

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