Sacca's suggestions include a focus on live events which Sacca believes Twitter can do better than other competitor social networks. "Everything that is happening is happening on Twitter," Sacca wrote. "Every game, every show, every debate, every war, every storm, every ceremony, every tragedy, every election."
Sacca also suggested that Twitter improve the experience for logged-out users visiting the service's website.
On Thursday morning analyst firm Evercore ISI downgraded Twitter to 'hold' from 'buy.' The analyst firm also lowered its price target for the social network company to $39 from $49, citing conservative long-term growth prospects and a lack of visbility regarding user growth.
Insight from TheStreet's Research Team:
The massive drop in Twitter's (TWTR:NYSE) stock following earnings in late April continues to this day, although it's less exaggerated. The shock from the earnings miss was like a massive earthquake and each day following is a small aftershock -- reminders the downside move is not over yet.
Momentum cuts both ways, and in a bull market, it is much easier to find many strong uptrends and stocks that follow through. As it relates to Twitter, the opposite holds true, and we can see that bearish momentum clearly on the chart.