Twitter (TWTR) Stock Up Despite Evercore Downgrade, Jim Cramer's Take on Sacca

NEW YORK (TheStreet) -- Shares of Twitter Inc  (TWTR) are up 1.89% to $37.70 in early market trading Thursday, despite a downgrade by analysts at Evercore ISI this morning.

Yesterday, Twitter investor and founding partner of Lowercase Capital Chris Sacca revealed his ideas on how to fix the struggling Internet company.

TheStreet's Jim Cramer, Portfolio Manager of the Action Alerts PLUS Charitable Trust Portfolio says, "Sacca, is a genius. Put his ideas into action NOW, Twitter!"

Cramer noted that Twitter's quarter is "totally at risk." He calls the short term "terrible", but sees the long term as "bright."

The social media giant was downgraded to "hold" from "buy" by analysts at Evercore.

The firm also lowered its price target to $39 from $49, citing conservative long term growth prospects and a lack of visibility regarding user growth.

Analysts at the firm believe Twitter's direct response efforts will not match what Facebook (FB) is building. 

San Francisco-based Twitter is a global platform for public self-expression and conversation in real time, where any user can create a tweet and any user can follow other users.

The company generates its advertising revenue primarily from the sale of its three promoted products which include promoted tweets, promoted accounts and promoted trends.

Insight from TheStreet's Research Team:

Twitter is a core holding of Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. During the most recent weekly roundup, this is what Jim Cramer, Portfolio Manager and Jack Mohr, Director of Research - Action Alerts PLUS had to say about the stock:

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