NEW YORK (TheStreet) -- Shares of Activision Blizzard (ATVI) closed up 1.68% to $25.96 after the company said today that it will add 20 new vehicles to its popular toy-to-life game "SuperChargers," which is part of the company's $3 billion Skylanders series.
The California-based company develops and publishes online, personal computer, video game console, handheld, mobile, and tablet games worldwide.
"We created the toys-to-life category and have continued to lead it by bringing new innovations and new magic to the genre with each and every game," said Eric Hirshberg, CEO of Activision Publishing, a subsidiary of the company. "First we brought action figures to life, and now we're bringing vehicles to life."
This move comes as competition grows in the toys-to-life category, with Walt Disney Co. (DIS) and Nintendo (NTDOY) having introduced rival toy-game hybrids, since 2011, when Activision Blizzard first introduced Skylander, according to The Wall Street Journal.
The game, which also includes 20 new "SuperChargers" characters, will be available in North America on late September, the company said.
Separately, TheStreet Ratings team rates ACTIVISION BLIZZARD INC as a Buy with a ratings score of A. TheStreet Ratings Team has this to say about their recommendation:
"We rate ACTIVISION BLIZZARD INC (ATVI) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, impressive record of earnings per share growth, increase in net income and attractive valuation levels. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results."