NEW YORK (TheStreet) -- When Apple (AAPL) announced its mobile wallet service Apple Pay last fall, it arguably brought the whole discussion around mobile payments to a new level. Nonetheless, a survey that came out Wednesday shows a long road ahead for the tech giant.
Just 13% of consumers who have the option to use Apple Pay have already done so, according to a survey from Kantar Worldpanel ComTech. Kantar surveyed 20,000 U.S. consumers, 3,800 of which owned an iPhone 6 or 6 Plus, the only smartphones that support Apple Pay.
Within that select pool of iPhone 6 or 6 Plus users in the U.S., only 13% have already used Apple Pay, and only 11% plan to do so in the future. The most common reason given for not using it was that their credit card worked just fine. Some cited a lack of understanding of the mobile wallet, and a few pointed to security concerns.
While the usage numbers may seem low, Kantar's Chief of Research Carolina Milanesi finds them to be encouraging, especially when compared to results for Google (GOOG). Google introduced its mobile wallet program, Google Wallet, several years ago, and a March report from Kantar found that only 7% of U.S. Android users had used it. Apple on the other hand, has been in the game for less than a year.
"My sense was that they were positive numbers for Apple," Milanesi said. "If you compare it to the 7% of the Android side that is four years in and has a much broader availability of handsets that are compatible with NFC, then that 13% is looking pretty encouraging." NFC stands for near-field communications and is the technology that's used to tap a phone or device on a terminal to pay.