NEW YORK (TheStreet) -- Shares of Comcast Corp (CMCSA) were climbing by 0.62% to $59.19 in Wednesday's regular trading session, after analysts at Credit Suisse started coverage on the media giant this morning.
The firm issued an "outperform" rating and a $66 price target on the stock.
Credit Suisse expects the company's NBC Universal unit to generate strong growth in the medium term.
The firm thinks that Comcast is well-positioned to cope with the structural changes underway in video consumption.
Analysts added that Comcast should benefit from increasing demand for high-bandwidth broadband services, as well as the investments it has made in its network and platform.
Philadelphia-based Comcast is a media and technology company, operating under its two primary businesses, Comcast Cable and NBCUniversal.
Separately, TheStreet Ratings team rates COMCAST CORP as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation:
"We rate COMCAST CORP (CMCSA) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, increase in net income, revenue growth and notable return on equity. We feel its strengths outweigh the fact that the company shows low profit margins."