Why Yahoo!'s Streaming of an NFL Game for Free Is a Big Win for Marissa Mayer


NEW YORK (TheStreet) --Yahoo! (YHOO) getting an NFL game to stream for free on the web is an important moment for football fans, the tech world and the National Football League all together.

But it doesn't mean it's going to be THE savior for Yahoo! or its investors.

It's long been known that the NFL has longed to have a game away from the traditional outlets, like CBS, NBC, Fox and ESPN. Commissioner Roger Goodell went so far as to have a meeting with Google (GOOG) (GOOGL) CEO Larry Page at a conference two years ago, potentially putting games on YouTube, when rights to NFL Sunday Ticket were up for grabs, before the NFL and DirecTV (DTV) agreed on a deal.

Even though the game, set for Oct. 25, is a poor quality game (at least in my not-so-humble Patriots fan opinion) with the Buffalo Bills facing (*cough* losing *cough*) off against the Jacksonville Jaguars, it's a huge coup for Yahoo! CEO Marissa Mayer and her team.

It'll generate a lot of buzz for Yahoo! and its video efforts, which have had mixed results at best, despite Yahoo! and Mayer putting forth some serious effort with things like Yahoo! Screen, reviving the TV show Community and broadcasting music concerts thanks to a deal with LiveNation.

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