NEW YORK (TheStreet) -- Shares of Yahoo! Inc (YHOO) were rising by 0.72% to $43.46 in late morning trading Wednesday, after the company announced its exclusive partnership with the National Football League to deliver the first-ever live stream of an NFL game globally and across devices for free.
Yahoo will stream the NFL's International Series game in London on October 25, between the Buffalo Bills and Jacksonville Jaguars to its platforms which attract more than 1 billion monthly users.
"It marks a significant change in the way users can access this amazing content. The NFL and Yahoo have both long engaged football fans around the world. Our partnership provides the ultimate football experience with digital availability, designed for the modern fan," said Yahoo! president and CEO Marissa Mayer in a statement.
Sunnyvale, Calif.-based Yahoo! is a global technology company, delivering digital content and experiences, across devices and globally. The company provides online properties and services to users, as well as a range of marketing services.
Separately, TheStreet Ratings team rates YAHOO INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate YAHOO INC (YHOO) a BUY. This is driven by some important positives, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, reasonable valuation levels and solid stock price performance. We feel its strengths outweigh the fact that the company has had sub par growth in net income."