How Instagram Is Finally Taking a Page From Facebook

NEW YORK (TheStreet) -- No longer will Instagrammers get lost on the Web when trying to purchase their favorite store's latest post after the social-networking company announced on Tuesday a three-part plan for increasing its advertising systems.

The change will help align Instagram, which has in excess of 200 million users daily, more closely with its parent company Facebook's (FB) advertising model.

In the first part of plan, users will now be able to "sign up," "shop now" or "install now" from the Instagram app. The "action-oriented" ads will direct users to specific sections of advertisers' mobile sites or take them right to Google's (GOOG) Google Play or Apple's (APPL) App Store, according to an Instagram spokesperson. Once users are done interacting with the advertisement, they will be returned to the Instagram app.

The additional options follow a recent trend in Instagram's advertising program, which launched one and a half years ago. In May, the company began letting advertisers place clickable links, or "learn more" buttons, on photos.

"Our goal is for Instagram to excel even more at bringing together people and businesses, and to become the leading mobile ad platform," the Instagram spokesperson said by email. "To achieve those goals, we must build ad experiences that satisfy a variety of advertising objectives."

Direct-response testing will begin in Spain, where a diverse set of clients are already knowledgeable about mobile-app advertising, according to the spokesperson, who added that testing is expected to expand outside that country in the latter part of the year.

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