NEW YORK (TheStreet) -- In a steady drizzle outside the Best Buy (BBY) Theater in Times Square, fans wearing soggy shoes and rain gear gathered for an advance screening of Starz's (STRZA) original series Power. Nearby, well-heeled actors and executives stepped from their tour bus onto a warm carpet, soles never hitting the puddled pavement on their way into the theater.
Among them was Starz's CEO Chris Albrecht.
"There seems to be insatiable demand for these high-quality, premium shows, and now I think we're delivering as good a line up as anybody," Albrecht said.
Riding positive chatter on social media, Power nearly doubled its viewership over the course of its first season. The series premiered in June 2014 with just 462,000 viewers, but that number grew to 1.082 million in the first airing of its finale, according to Nielsen.
Albrecht is betting that the second season of Power, which debuts Saturday, June 6 will win the show even more fans -- and will provide Starz with the hungry new subscribers it needs to edge out competition for television and digital viewers.
Some observers say the stars at last appear aligned for the Colorado-based media and entertainment company. The stock has risen 38% so far this year, getting a boost from a stock-swap deal with Lions Gate Entertainment (LGF) in March.
Another recent deal could also benefit Starz. In May, Charter Communications (CHTR) announced its plans to acquire Time Warner Cable (TWC). Charter is effectively controlled by John Malone, Starz's largest voting shareholder.