NEW YORK (TheStreet) -- Amazon (AMZN) is giving non-Prime members some love with a new program called "Fulfillment by Amazon Small and Light."
The program lets non-Prime members order small and light products (less 8 ounces, smaller than 9x6x2 inches, and below $10) and get free shipping even if they don't meet the typical basket minimum of $35. Amazon began quietly testing the program 13 weeks ago, according to Bloomberg, and it launched to the public on Monday after seeing an increase in sales from the trial.
Amazon could not be immediately reached for comment.
Thousands of products fall under the new program, including makeup and earplugs, mostly from third-party sellers. Sellers who choose to participate in FBA Small and Light will pay lower fulfillment costs to Amazon, but they have to sell items solely through the Fulfillment by Amazon program.
They will be shipped from a special warehouse in Florence, Ky., and delivery will take four to eight business days.
While Amazon tends to focus most of its energy on Prime members, knowing that they're more valuable than other customers, this move expands beyond Prime in an effort to widen Amazon's audience to more frugal consumers.
"Customers love that even if it's a $5 item, shipping is free for everybody, Prime member or not," Neil Ackerman, a senior manager at Amazon, told Bloomberg. "Customers love it and sellers love it."