NEW YORK (TheStreet) -- Shares of JD.Com (JD) are higher by 0.32% to $34.87 in midday trading on Tuesday, a day after China's largest online direct sales company announced the launch of its new channel, Japanese Mall.
The new channel on the company's platform is dedicated exclusively to sales of authentic imported Japanese products.
"Japanese Mall will give more Japanese brands greater exposure to China's rapidly growing demand for imported goods, and will further solidify JD.com's reputation as China's online leader for guaranteed authentic products," JD Mall CEO Haoyu Shen said in a statement.
Beijing-based JD.com is the largest online direct sales company in China.
JD.com operates roughly seven fulfillment centers and a total of 143 warehouses in 43 cities.
The company provides standard same-day delivery in more than 130 counties and districts, and standard next-day delivery in more than another 850 counties and districts within China.
Insight from TheStreet's Research Team:
Yet, from a valuation standpoint, some analysts actually believe this stock is a better value than Alibaba and has better growth prospects. In fact, performance is not even close -- JD is up some 75% from it's initial public offering, while Alibaba is barely higher.