As part of the new partnership, Youku Tudou will be "the exclusive online movie marketing platform in China" for Disney's Marvel movies and TV shows.
The two companies previously created trailers and Youku Original productions for Captain America: The Winter Soldier and Guardians of the Galaxy which were viewed a total of 41 million times with over 15.8 million combined movie VOD views on the Youku Tudou Platform. Trailers and and Youku Original productions for Avengers: Age of Ultron received over 25.7 million cumulative views
"We are committed to expanding our media and entertainment ecosystem by working with strong partners," Youku Tudou Chairman and CEO Victor Koo said. "These partnerships, like the one with Disney, are multifold and give Youku Tudou the opportunity to use its strengths to further its business model and drive future revenue streams through high-quality content, innovative marketing efforts, and merchandising channels."
TheStreet Ratings team rates YOUKU TUDOU INC as a Sell with a ratings score of D+. TheStreet Ratings Team has this to say about their recommendation:
"We rate YOUKU TUDOU INC (YOKU) a SELL. This is driven by a number of negative factors, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its feeble growth in its earnings per share, deteriorating net income, disappointing return on equity and weak operating cash flow."