NEW YORK (TheStreet) -- Google (GOOGL) is stepping up its user privacy controls as it announced on Monday a new hub for users to manage their Google settings called My Account and a new site that answers questions about privacy and security on Google.
Through My Account, users can take privacy and security check-ups, manage information that can be used from Search, Maps, YouTube and other Google products, and control ads. Users can now also control which apps and sites are connected to their accounts. Google said My Account provides more context to help users understand their options and make the right choices for them.
Through the new site, privacy.google.com, users can find answers to questions pertaining to their personal data and keeping themselves safe online. Google said through the site, people can find answers to common questions such as "What data does Google collect?" and "What tools do I have to control my Google experience?"
Google cited a recent Pew study that found that 93% of people think it's important to control access to their personal information, 90% care about the kind of information that's collected about them, and only 9% feel they have "a lot" of control over it.
In a blog post, Google product manager Guemmy Kim said, "When you trust your personal information with us, you should expect powerful controls that keep it safe and private as well as useful answers to your questions. Today's launches are just the latest in our ongoing efforts to protect you and your information on Google."