The firm said it initiated coverage on the famed fast food restaurant chain as it believes McDonald's appointing a new CEO and making changes to the company's organization structure are moves geared toward revising the company's fortunes following another year of lackluster EPS and stock performances.
"The willingness to question once off limits strategies and sacrifice 'sacred cows' philosophies while investing in menu and technology may begin to drive results in the not-too-distant future," Deutsche Bank said in an analyst note.
"Despite healthy investor skepticism on whether MCD's 'arches are broken', MCD remains an iconic global and fixable brand, in our opinion, with a sizeable real estate portfolio," the firm continued.
Shares of McDonald's are up by 0.64% to $97.10 in pre-market trading on Thursday morning.
Seprately, TheStreet Ratings team rates MCDONALD'S CORP as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate MCDONALD'S CORP (MCD) a BUY. This is driven by a number of strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its notable return on equity and expanding profit margins. We feel its strengths outweigh the fact that the company has had somewhat weak growth in earnings per share."