The stock was trading at $56.99, up 7%, on Thursday afternoon. The shares have almost doubled during the last year.
GoPro CEO Nick Woodman announced at the media and technology Code Conference in Rancho Palos Verdes, Calif., on Wednesday that the company is planning to make a "quadcopter," otherwise known as a drone, that will be outfitted with a camera. Woodman said the quadcopter will be focused on consumers and is expected to become available in the first half of next year.
Woodman called it "in some ways the ultimate GoPro accessory" and said the company will work with other manufacturers to provide cameras and software, although GoPro is developing the hardware itself.
The company is also planning to introduce a ball-shaped, six-camera attachment called the Six-Camera Spherical Array that would enable users to record 360-degree videos for virtual-reality purposes. The attachment would reportedly house six Hero4 cameras that shoot various directions simultaneously. The footage captured can then be stitched together to create a virtual-reality video.
Users would be able to view videos with virtual-reality headsets such as the Oculus Rift, Microsoft's (MSFT) HoldLens, and Google's (GOOGL) Cardboard or with smartphones or PCs via the Kolor app or YouTube 360.
With a mobile device, users will reportedly be able to physically turn to change the camera angle to look in any direction. Or PC users can use a cursor to change the view. The device will use technology developed by virtual-reality production company Kolor, which GoPro acquired in April. Kolor is a start-up that makes products that create panoramas, virtual tours and 360-degree videos.