NEW YORK (TheStreet) -- For anyone following the tech industry, Mary Meeker's annual 'Internet Trends' report is required reading. The Kleiner, Perkins, Caufield & Byers venture capitalist offers insight into the most clear trends running through the technology sector and poses some predictions for the future.
Meeker's 20th annual report, at 197 pages in length, is packed with data-filled slides that cover everything from mobile to video to social media to the on-demand economy to advertising. As does each years' report, this one shows some clear trends that should be studied by investors in some of the most commonly held tech stocks such as Facebook (FB), Apple (AAPL), Google (GOOG), IBM (IBM), Twitter (TWTR) and Microsoft (MSFT).
Here are some of the most telling numbers and findings from the report:
1. The Internet is getting crowded, especially on mobile.
Mobile Internet usage is up 11% year-over-year, with consumers spending three hours a day on the Internet on mobile devices. Just five years ago that number was below 1 hour. And 84% of the U.S. population is connected to the Internet, compared to just 9% in 1995 (64% is connected via smartphones).
2. Lots of opportunity for mobile ad spend.
Meanwhile, print is totally overindexing on ad spend compared to how much time is spent with the medium.
Meeker also pointed out some new things brands should look out for, including Pinterest's cinematic pin, in which the video moves as the user scrolls, Vessel's 5-second video ad, Facebook's carousel ad, which lets users scroll through multiple ads, and Google's local inventory ad, which shows available products in nearby stores. She also noted the rise in the "buy" button: Twitter, Facebook, and Google have all been getting in on this trend to try to reduce friction in mobile shopping.
3. Mobile video is a "Big Deal."
For some reason, consumers love watching videos on smaller screens. And vertical video ads are crushing horizontal video ads. On Snapchat, vertical video ads saw completion rate nine times higher than that of horizontal video ads.
4. Messaging is getting a facelift.
Meeker anticipates tons of changes and improvements in the messaging space in the near future. Today, six out of the top ten most used mobile apps globally are messaging apps.