NEW YORK (TheStreet) -- Shares of Twitter Inc (TWTR) were flat at $36.60 in midday trading Tuesday, following reports that the company is looking to buy social media aggregation app Flipboard at a valuation of more than $1 billion, according to Re/code.
"The decisiveness just isn't there. Do it or not, Twitter! But find a way to monetize or we aren't going higher in this one, and it is one of the trust's worst positions," Cramer added.
Twitter has had a series of ongoing talks to acquire newsreader app Flipboard since the beginning of the year, as the social media giant faces increasing pressure from Wall Street to grow its audience and innovate its products, tech news site Re/code reports.
The discussions between the two companies seem to be currently stalled, Re/code added.
Flipboard aggregates together links and other content shared by users on social networks, and presents them to its more than 50 million monthly active readers in an attractive magazine-style format.
In February, Twitter announced that it would syndicate its promoted tweets to the Flipboard app, which allows advertisers to reach users on Flipboard using Twitter's targeting and analytics.
San Francisco-based Twitter is a global platform for public self-expression and conversation in real time, where any user can create a tweet and any user can follow other users.
The company generates its advertising revenue primarily from the sale of its three promoted products which include promoted tweets, promoted accounts and promoted trends.
Insight from TheStreet's Research Team:
Twitter is a core holding of Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Here is a snippet of what Jim Cramer, Portfolio Manager and Jack Mohr, Director of Research - Action Alerts PLUS had to say about the stock in a recent post:
We continue to believe that M&A activity remains a focus area for Twitter, as it looks to expand its presence in ad tech, video, curation, e-commerce, and analytics. Flipboard's user-friendly content aggregation across multiple platforms, and content types as well as recent push for a more streamlined web-based experience and Promoted Items product could be a fit for Twitter.
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