NEW YORK (TheStreet) -- Call it the Daredevil effect.
Netflix (NFLX) is hitting its viewers this spring with a full season of the gritty superhero show, prompting strong reactions from fans and critics. Daredevil's success is exposing inherent weaknesses in broadcasters reliance on fall premieres as the foundation to its strategy of releasing new content.
"The competition to procure great originals is high and Netflix has made it possible for consumers to watch originals year-round anytime anywhere," said Amy Yong, analyst with Macquarie Securities.
Daredevil is not the first time Netflix has pumped out a full season in one shot to get people watching a show. The business model stirred debate when House of Cards got a similar debut in 2013.
Giving viewers access to what they want, when they want it is a way for Netflix to bring in new subscribers, said Rob Thompson, director of the Bleier Center for Television & Popular Culture at Syracuse University. Circumstances are a bit different for linear TV though. "They operate on filling schedules over time," he said.
So even if networks wanted to immediately offer new seasons of shows on demand or even online, they couldn't. "But they're experimenting," he said.
Comcast's (CMCSA) NBC will debut its series Aquarius, starring David Duchovny, on May 28 on television, and then for four weeks will make the entire 13-episode season available online, via mobile app and on demand. "You can watch every week, like old-fashioned linear TV, or do the modern model and watch all of them at one time," Thompson said.