NEW YORK (TheStreet) -- Google's (GOOGL) quick capture of the education space could be setting the company up for success in the future as children exposed to Chrome may be more likely to opt for it instead of Microsoft's (MSFT) Windows as they get older, putting a crimp in Microsoft's cash cow.
Research firm IDC reports that Chromebooks, which are almost entirely sold in the U.S., have essentially pushed Microsoft out of the education market, going from a zero market share in late 2012, when the devices were introduced, to an expected 70% by the end of the second quarter of 2015. In 2014, just over 7 million Chromebooks shipped into the education markets, reported Gartner, and IDC expects this figure to increase in 2015.
"I can tell you now that we can consider families with children as potential users in particular in the U.S. because children become more familiar with Chromebooks through their use in education," said Isabelle Durand, principal analyst at Gartner.
Google is also expanding into the consumer market by launching of a hybrid tablet/laptop that will run Android in the tablet and Chrome, which Durand called a step in the right direction."The education market is something Microsoft has to worry about, and we know Microsoft is extremely concerned about it and working hard to counter Google," said Rajani Singh, an IDC senior research analyst.
So far, the corporate market has mostly ignored Chromebooks, leaving Microsoft to dominate, but Singh believes this situation could change, as Chromebooks are particularly well suited for the financial, banking and health care fields.