DIRECTV is helping parents breathe a sigh of relief with the launch of its new DIRECTV Kids App, an easy-to-use and safe online environment that offers DIRECTV customers age-appropriate content anywhere, anytime - at no extra charge. The new DIRECTV Kids App, designed for children ages 5-10, offers hundreds of popular children's shows and kid-friendly movies, available to watch instantly from Nickelodeon, Cartoon Network, HBO, STARZ, Sprout and more, based on the customer's DIRECTV programming package. DIRECTV will also use its long-standing relationship with Common Sense Media, to incorporate age-based ratings and reviews through the App. Common Sense Media is a not-for-profit organization dedicated to providing independent, trustworthy information and education to kids, parents and educators, so they can be better equipped to succeed in a world of media and technology. "As our kids become more and more connected through powerful devices like tablets and computers, navigating through the rough terrain of the digital landscape for parents can be an incredibly daunting task," said Tony Goncalves, senior vice president, Digital Entertainment Products Group, DIRECTV. "The DIRECTV Kids App was designed to take the worry away from watching TV and give kids a simple and safe viewing environment without the need for complicated parental control set up on multiple devices." The DIRECTV Kids App features:
- Safe Viewing space - DIRECTV Kids is a safe environment for children ages 5-10. All content is rated G, PG, TVG, TVY, or TVY7 so children can use it independently, without supervision or parental controls.
- Watch Anywhere - Instantly stream the top kids TV shows and movies from anywhere.
- Intuitive User Interface - Easy-to-use interface that requires fewer clicks to quickly start video playback; "Recently Watched" tool which allows children to quickly resume watching favorite shows; and interactive bubbles that let children filter content to get them to their desired programming faster.
- Personalization - Multiple background themes to choose from allow kids to customize their DIRECTV Kids experience.
About DIRECTVDIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 39 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 200 full-time HD channels and Dolby-Digital ® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 15 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 19 million customers. DIRECTV sports and entertainment properties include ownership interests and management of four Regional Sports Networks: ROOT SPORTS Rocky Mountain, Pittsburgh, Southwest and Northwest; and has minority ownership interests in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.