NEW YORK (TheStreet) -- Shares of eBay (EBAY) were climbing, up 0.66% to $59.54 in afternoon trading Thursday, as the online auction site plans to launch a new shipping service that rivals Amazon.com's (AMZN) Prime service in Germany later this year called eBay plus, The Wall Street Journal reports.
Last November, eBay was exploring delivery options for customers in countries including the U.S. and Germany, according to Reuters.
The new eBay plus program will offer free, fast shipping and returns for customers who pay between 15 to 20 euros, or about $16.68 to $22.25 a year.
Plus, eBay-owned ticket marketplace company StubHub unveiled its updated iOS and Android mobile and tablet apps today.
The app will also feature new personalization tools and content partnerships to enhance the live-event discovery process for fans.
StubHub teamed up with Disney's (DIS) ESPN to incorporate the sports network's content including game scores, team stats and stories.
San Jose, Calif.-based eBay is a global technology company that enables commerce through reportable segments including marketplaces, payments and enterprise.
Separately, TheStreet Ratings team rates EBAY INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate EBAY INC (EBAY) a BUY. This is driven by several positive factors, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its solid stock price performance, compelling growth in net income, revenue growth, notable return on equity and reasonable valuation levels. We feel its strengths outweigh the fact that the company shows weak operating cash flow."