NEW YORK (TheStreet) -- Jumei International Holding (JMEI) shares are up 2.88% to $26.75 in afternoon trading on Thursday after the company had coverage initiated with a "buy" rating by analysts at T.H. Capital today.
The online beauty products retailer was also given a $30 price target, a 15.4% increase from the stock's previous closing price.
The company is expected to report its first quarter earnings results after the market close on Thursday. Analysts are expecting the company to report $230.5 million in revenue and earnings of 9 cents per share.